The story
CRMSidekick reads structured data from the page (microdata, OpenGraph, hCard, common patterns), reconciles it against the user's CRM, and offers a single confirmation step before the create-or-update call. The OAuth flow lives in an offscreen document, which means the popup never has to redraw mid-flow.
We delivered a configurable parser registry so the team can ship new site profiles without a release. The extension is now the primary lead-entry surface for several distributed sales teams.
